SEO and Website Audit
Your website isn't driving consistent, organic growth to its fullest potential. Our Website and SEO Audit conducts a comprehensive analysis of your website to identify ways to enhance the site's visibility, increase organic traffic, and improve search engine rankings.
The Process
Share your SEO goals and some other details relative to your existing website and content strategy. From there, we'll ask a few questions and complete our audit in under 2 weeks. The audit will include in-depth recommendations and an action plan for improving your website and SEO performance.
1. Discovery
We'll kick off with a discovery call to learn your goals. And ask some questions about your current process.
2. Audit
We'll start our comprehensive audit of your website against your goals, leaving no stone unturned.
3. Presentation
Two weeks later, we'll regroup to present our comprehensive audit and customized website and SEO playbook.
What's included?
By performing a comprehensive Website and SEO Audit, The Gist can identify areas of improvement and develop a tailored strategy to help your website improve its search engine rankings, drive more organic traffic, and ultimately, achieve better results.
Technical SEO Analysis
This involves assessing the technical aspects of the website, such as site speed, mobile-friendliness, crawlability, indexing, and URL structure. The audit will also check for issues like broken links, duplicate content, and proper use of canonical tags.
On-Page Analysis
The audit will review the content and meta-data on the website, such as title tags, meta descriptions, header tags, and image alt tags, to ensure they are optimized with relevant keywords and follow best practices. It will also analyze the quality and relevance of the content, as well as its readability and structure.
Off-Page Analysis
This focuses on factors external to the website that influence its search engine rankings, such as backlinks, social signals, and online reputation. The audit will assess the quality and quantity of backlinks, anchor text distribution, and opportunities for link-building.
Keyword Analysis
The audit will identify the target keywords for the website and analyze their relevance, search volume, and competition. It will also examine the current keyword rankings and suggest opportunities for targeting new or long-tail keywords.
Competitor Analysis
A thorough SEO audit will include an analysis of the website's top competitors, comparing their strategies and performance to identify areas where the site can gain a competitive advantage.
User Experience (UX) Evaluation
The audit will assess the website's overall user experience, including site navigation, design, layout, and calls-to-action, to ensure a seamless and engaging experience for visitors.
Content Strategy Review
The marketing agency will evaluate the website's existing content strategy, identifying gaps, areas for improvement, and opportunities for new content creation to target specific keywords or address user needs.
Local SEO Analysis
If the website targets a local audience, the audit will examine local SEO factors such as Google My Business listing optimization, local citations, and consistency of Name, Address, and Phone number (NAP) information across online directories.
Detailed Action Plan
The audit report will provide a prioritized list of recommendations and an action plan for improving the website's SEO, addressing both short-term and long-term goals.
We have more than doubled our monthly website traffic and our inbound leads continue to increase month over month.
Marty Hamby
CAVU HCM
They took over our website and doubled our traffic. Our phones are constantly ringing with companies finding us on Google.
Kyle Masengale
ASAP Payroll
They quickly familiarized themselves with our business and provided a structured approach to our marketing efforts.
Jeff Davis
Tapecon
They have been driving our growth for over five years. And there is no one on Earth I trust more when it comes HubSpot.
Joe Peluso
Complete Payroll
Free yourself from dependence on paid ad campaigns and cold calling. Turn your website into an instrument for scalable, organic growth. Get a roadmap in just two weeks.
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The audit report will provide a prioritized list of recommendations and an action plan for improving the website's SEO, addressing both short-term and long-term goals.
Have some questions
We are available for a brief consultation to help you understand how our in-depth Website and SEO Audits work. We'll explain the process, timeline and what you can expect from a completed audit. And we'll be prepared to answer any questions you may have.