Growth Systems for the Payroll and HCM Industry

Finally, an inbound marketing agency that knows the payroll and HCM industry. The Gist boasts years of experience and a proven track record of success with bureaus all across the country.

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Video Overview - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

SOLUTIONS OVERVIEW

Our systems are proven to work.

When you partner with The Gist, you're not just getting an agency. You're leveraging the collection of years of success in the payroll and HCM industry. Our strategy frameworks, content libraries and planning templates are built, time-tested and waiting for you. Every business is different, but the guiding principles are universal. We make no assumptions. We cut no corners. But we have the confidence that comes with our track record. We're ready to lead.

See Some Proof

In fact, see for yourself.

Explore the tangible results we've achieved for our clients in the payroll and HCM industry through our organic marketing and growth strategies. Dive into these case studies and success stories to discover the transformative impact of partnering with The Gist. We know payroll because we come from payroll.

ASAP Payroll

Indianapolis-based payroll and HR service provider increased website traffic, organic leads and marketing-generated revenue less than 6 months after implementing an inbound marketing strategy.

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Complete Payroll Case Study - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

CAVU HCM

Illinois-based CAVU HCM significantly accelerated its growth with quality content and a smart organic marketing strategy designed by The Gist and orchestrated through HubSpot.

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Complete Payroll

New York-based payroll and human resources provider Complete Payroll has experienced years of scalable, organic growth fueled by the inbound marketing and growth strategy.

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So what do we actually do?

When you produce quality content on a regular basis, you attract more leads and followers. When you educate your prospects and eliminate friction in the buying process, you'll close more deals. And when you listen to your customers and keep them engaged, they'll stick around longer, buy more and spread the word.

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Get Found Online

Utilize your website, SEO, and content marketing tactics to rank higher on search engines, making it easier for potential clients to discover your business. By enhancing your online visibility, you'll increase organic traffic and drive more qualified leads to your site.

Generate More Leads

Create and optimize targeted, high-quality content that addresses the specific pain points of your prospects, engaging them with your brand and generating organic leads. This approach not only attracts interested clients, but also establishes your business as a trusted industry expert.

Nurture Relationships at Scale

Develop personalized email campaigns and marketing automation workflows to stay connected with potential clients and nurture them through the buyer's journey. By continuously providing value and building trust, you'll increase the likelihood of converting leads into loyal customers.

Close More Deals

Equip your sales team with the tools, insights, and strategies they need to close deals more effectively. By refining your sales process, aligning it with buyer behavior, and providing targeted training, you'll empower your team to convert more leads into satisfied customers.

Automate Outreach

Implement marketing automation solutions that allow your team to efficiently manage and execute targeted outreach campaigns. By automating repetitive tasks and streamlining communication, you'll save time, improve lead engagement, and maintain a consistent brand presence.

Optimize Your CRM

Maximize the value of your HubSpot CRM by customizing it to fit your unique business needs and processes. Our experts will help you configure the system, set up proper integrations, and ensure data consistency, enabling you to leverage the full potential of your CRM for growth and success.

Engage Customers

Foster long-lasting relationships with your clients by delivering personalized and timely content, support, and interactions. By understanding their needs and preferences, you can create tailored experiences that keep your customers engaged, satisfied, and more likely to become brand advocates.

Improve Analytics

Leverage analytics and data-driven insights to monitor the effectiveness of your marketing campaigns and make informed decisions. Continuous analysis and optimization ensure your strategies are always aligned with your goals, maximizing ROI and driving sustainable growth.

We build scalable, organic growth systems across teams and functions.

We design predictable, repeatable systems for getting found online, generating more leads and creating sustainable growth, organically. Every project or engagement with The Gist falls into one of three categories, called Outfits.

SEO and Content Solutions - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Content Outfit

Designed to support marketing teams that lack internal bandwidth for SEO and content. Rank higher on search engines, increase website traffic and generate more leads.

HubSpot CRM Implementation - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

HubSpot Outfit

Get the most out of the leading CRM for small- and medium-sized businesses. Onboarding, training, CRM maintenance, CMS website development and more.

Inbound Marketing Solutions - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Inbound Outfit

A committed partnership to propel scalable, organic growth across marketing, sales and service functions. Content, lead generation, nurturing and more.

Reporting and Analytics - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

And we measure everything, so we can improve.

We don't run from the truth. The truth is our friend. That's why we prioritize analytics and reporting in everything we do. And not just for executive leadership. Prioritizing operational visibility fosters new insights, accountability and growth. When you partner with The Gist, you'll never wonder if...

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We know the challenges most payroll and HCM companies face.

We come from payroll. There are 5 common barriers to growth we see with many businesses in the payroll and HCM industry. These are the challenges we exist to help our partners in the payroll and HCM industry overcome.

Competitive and Commoditized

Overly Reliant on Outside Sales

Stale Client Relationships

Outdated Website and Marketing

No Real Strategy for Growth

Competitive + Commoditized

There's a lot of competition out there. But that's what you get when your target market is "any business with employees."

This becomes a problem when you're actively engaged with a prospect and they're also considering other providers.

But a lack of differentiation also makes it less likely they will search for you, find you or pay attention to you before they need you.

Overly Reliant on Outside Sales

You don't generate many leads from your website. And referrals from clients and partners aren't as steady as you'd like them to be. So your best option for generating new business is to pay outside sales reps. Some are great. But many others cost more than they return.

This growth model traps your business in a viscous cycle of trading valuable resources (salaries, commissions and time) for growth. This is not how your business will scale.

Stale Client Relationships

Your clients know who you are because they need to make sure their employees get paid and you're who they contact when they have a question or something goes wrong. But you're not engaging them beyond that.

You're not alerting them about new laws that might impact them. Or sharing ideas on how they can manage their workforce more effectively. Heck, are they even aware of the other services you could provide that could make their lives easier?

Outdated Website + Marketing

It's the twenties. We're in the future. Your website should be more than a digital brochure for your company. It should make it easier for people to find you on their phones and desktops. And it should provide valuable information and give people a reason to engage with you. Currently your website doesn't do this.

Same goes for your marketing collateral. Sharing additional resources should be more than a formality of a business meeting. Well-executed collateral can help drive results.

No Real Strategy for Growth

Instead, you have a plan for sales. It probably consists of projecting a certain amount of new business against an expected loss of termed clients. And dedicating the necessary time, resources and activity you'll need to hit that goal.

A true growth strategy will audit your capacity to increase referrals and retention rates. To generate more leads from your website and marketing efforts. To increase your sales close rate. To up-sell your clients on new products. All while reducing time and friction within your operation to make it happen. That's where scalable, sustainable growth happens.

Go ahead and ask your friends about us.

The Ahola Corporation - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

ASAP Accounting and Payroll - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Complete Payroll - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Cello HR - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

CTR HCM - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Dominion Payroll - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Exact Payroll - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Workforce PayHub - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

"We weren't using HubSpot to its full potential. They took over and doubled our traffic. Prospects are constantly finding us on Google."

Kyle Masengale
ASAP Payroll

"They have been driving Complete Payroll's growth for years. And there is no one on earth that I trust more when it comes to all things HubSpot."

Joe Peluso
Complete Payroll

"They make the process easy and enjoyable, providing great recommendations on how to optimize HubSpot for our business needs."

Sonya Ahola
The Ahola Corporation

Schedule a Growth Consultation - Payroll and HCM Growth - The Gist - Marketing and Organic Growth Agency - Certified HubSpot Solutions Partner

Schedule a meeting now to jumpstart your growth.

Schedule a growth consultation (which is similar to a traditional exploratory meeting) to assess your needs, learn our solutions and explore a marketing partnership with The Gist.

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