The Back Story
Back in late 2019, right before the pandemic hit, we had just launched The Gist. Our website traffic was practically zero, our email list was nonexistent, and we hadn't even posted a single blog post or YouTube video. But we knew that if we wanted to grow our business and show our clients that we're the real deal, we had to walk the walk. So, we decided to start with the basics by implementing some simple on-page SEO, staying consistent with our blogging (even if it wasn't much to start), and kicking off an email newsletter. We knew if we could commit to something, it would yield modest results and we could built on it over time.
Our Solution
We began by launching static website pages for each service we offered, ensuring they were fully optimized for search engines. Next, we committed to publishing at least two blog posts per month, each containing multiple links back to our service pages. To increase visibility, we shared our content on social media, with a strong focus on LinkedIn. As we gained momentum, we ventured into the world of video, including a comprehensive library of HubSpot tutorials. Over time, our content became more sophisticated, and we dove deeper into lead generation, marketing automation, and follow-up strategies using HubSpot.
Search Engine Optimization
Complete optimization for target keywords.
Blogging
Highly-optimized educational content published monthly.
Video Marketing
To educate, inform and engage both prospects and clients.
Social Media
A consistent social presence that grows over time.
Email Marketing
Various emails to educate clients and nurture prospects.
HubSpot Implementation
CRM configuration to organize all marketing and sales efforts.
